Recent brain-hearing research results

King Hearing helped Robert through latest hearing technology and information


Robert had experienced hearing loss since he was 40 years old. He had a history of hearing loss in his family and had ridden motorcycles for much of his life. Now, at 60, he was struggling to understand his wife, children and co-workers. The constant requests for people to repeat and the complaints about the volume of the television were beginning to put a strain on him. When Robert came to my office, the King Hearing Center, for a hearing test with me, Randall King, he knew he needed help.

Hearing is a complex interaction between the physical components of the ear (eardrum, middle ear bones, sensory cells, nerve pathways) and the function of the brain and cognitive processing (attention, language, social knowledge, memory).

The inability to understand is stressful and tiring. Factors such as attention and memory have to be integrated to compensate for the loss of hearing. In other words, if you don’t understand a conversation, you will have to move closer and try to “figure out” what is being said based on the context of the conversation or other factors. A person can’t just listen and react.

The typical aging brain produces changes such as:

• General slowing in speed of information processing

• Decline in executive functions, e.g. planning, cognitive flexibility

• Difficulties in processing parallel, inhibiting interfering information (party noise)

• Reduced capacity of certain types of memory functions

Understanding your hearing loss is important to your success in finding solutions. A hearing loss affects your quality of life, now and in the future. It is important to address problems early on, before they damage your physical, emotional and social well-being. We offer a FREE screening so that you will be aware of the state of your hearing without feeling the pressure of a purchase.

Recent studies (Dynamics of Electrophysiology and Morphology in Older Adults with Age-Related Hearing Loss, Nathalie Giroud, University of Zurich) have documented the ability to re-learn processing speech by older adults. With the use of hearing aids, the brain is able to process speech better. However, the brain requires some 12 weeks of intensive training to be able to process speech even nearly as well as before. This means wearing the hearing aids all day and being patient during the process! In addition, hearing that has been significantly damaged will not be able to be restored to full function.

Robert went through a tough trial period. He struggled with all the new sounds he was hearing, but was able to feel good about his decision because of the benefits of his hearing aids. He immediately was able to turn down the television. He was also able to hear better in quiet settings. Eventually he adapted and began to see the benefit of wearing his hearing aids all of the time, and understanding more conversations without straining.

For more information on hearing and hearing aids, visit my website at And to discover why you sometimes have trouble hearing—call 745-7878, for your FREE hearing screening. If I find that hearing aids will help you, I will explain the different brands and styles, as well as the choices that will make them easier for you to wear. When comparing and making choices, the most important decision you will make is the hearing health specialist that you will be comfortable with and who is willing to spend time with you. Just call and schedule a FREE consultation with Randall King to learn more about your choices.

King Hearing Center is located in Lubbock at 2821 74th St., where our office has been in the same location since 1984. Randall is the owner of King Hearing Center and a Board Certified Hearing Instrument Specialist. He has worked with hearing loss for more than 30 years. He has tested hearing throughout West Texas, trained several specialists in hearing aid sciences and fit thousands of hearing aids. Call for your personal consultation with Randall at (806) 745-7878.



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