It took officials less than an hour -- specifically, 56 minutes -- to sell more than 50,000 tickets for four Garth Brooks concerts at the United Supermarkets Arena in Lubbock.
According to Varnell Enterprises, not one ticket remains available. I cannot recall the last time there were not still "scattered singles" left on sale for a concert.
The final ticket for the last show was sold at 10:56 a.m. Friday, according to Cindy Harper, associate director at the USA.
Brooks' Lubbock concert dates at the USA, again, are at 7 p.m. March 31, both 3 p.m. and 7 p.m. April 1, and 3 p.m. April 2.
Consider this yet another coup for the United Supermarket Arena, directors Kent Meredith and Harper and their staff.
Recall, for instance, the number of major, well-known recording artists who, in past years, opted to begin tours here, or rehearse here -- all before selling out here at the USA.
Brooks' representatives presently are making a big deal out of Lubbock ticket sales crushing his past "West Texas/Panhandle" sales record for concerts performed 20 years ago, in July 1997.
Yes, 22,000-plus tickets were sold for Brooks' Amarillo appearances in 1997. That total represents only two concerts at Potter County Stadium in Lubbock's sister city in the Panhandle.
Amarillo also does not have an indoor facility with the capacity of United Supermarkets Arena -- or, I'd wager, a facility as nice.
I assume, also, that by booking Garth Brooks only at the USA in West Texas, thousands of fans will travel to Lubbock from Amarillo, other Texas cities and out-of-state markets.
Fans should be making their hotel reservations soon.